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When using our logo in either a horizontal layout or stacked, the logotype should only be grey, white, or black while the symbol can be also be displayed with an orange, white, or black gradient.


The Portworx primary brand colors are Pure Orange, Pure Canvas, and Pure Black, all pulled from the Pure Storage system and should be used for all body text, headings, subheadings, and general brand styling on both digital and print applications. The secondary yellows and blue should be used for all other instances where the primary colors are already present, or in such cases as icons, background colors, and accent colors.

Pure OrangeCMYK 0, 83, 100, 0#fe5000 RGB 240, 83, 35
Pure CanvasCMYK 72, 66, 65, 77#1c1c1cRGB 27, 28, 28
Pure BlackCMYK 1, 2, 4, 0#faf7f1RGB 252, 250, 245
Pure YellowCMYK 6, 38, 100, 0#eba520RGB 250, 221, 77
PW GoldCMYK 2, 10, 81, 0#fbdb4dRGB 250, 221, 77
PW BlueCMYK 75, 51, 0, 0#4b77bbRGB 75, 119, 187


Portworx uses Inter for all applications including print and digital media.

Headline [Inter]

Subhead or section titles [Inter]

Body Text [Inter] – lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt in.