Brand Guidelines and Logos | Portworx Skip to Content

Brand Guidelines and Logos

Below is a collection of resources and a general guide of how to best represent the Portworx brand. If you have any questions, need additional resources, and for usage approval please reach out to


When using our logo in either a horizontal layout or stacked, the logotype should only be grey, white, or black while the symbol can be also be displayed with an orange, white, or black gradient.

portworx horizontal logoportworx horizontal logo
portworx essentials horizontal logoportworx enterprise horizontal logoportworx backup horizontal logoportworx data services horizontal logo


The Portworx Orange and Grey are the primary brand colors and should be used for all body text, headings, subheadings, and general brand styling on both digital and print applications. The secondary blues and greys should be used for all other instances where the primary colors are already present, or in such cases as icons and background colors.

Portworx Orange245 105 34#ff50000 73 98 0
Portworx Grey65 64 66#41404268 62 58 46
Blue #101 79 159#0070cd99 78 4 0
Blue #274 148 208#4a94d069 31 0 0
Grey #185 86 90#55565a65 57 52 29
Grey #2241 241 242#f1f1f24 3 2 0


Portworx uses a combination of Gotham and BentonSans typefaces for all print applications. For digital uses, Libre Franklin may be substitued in place of the standard brand typefaces.

Headline [Gotham Light, #ff5000]

Subhead or section titles [Gotham Medium, #414042]

Body Text [BentonSans Light, #414042] – lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident sunt in.

LINKS AND CALL TO ACTION [Gotham Bold, All Caps, #ff5000]
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